What does starting a fitness yoga business of your own sound like? Yoga may look like it is nothing but relaxing the mind and gaining inner strength; but as any practitioner of yoga knows, it takes a tremendous amount of dedication and hard work to really learn the art. And the same can be said for running a business based on this fitness principle as well.
Yoga, the holistic mind and body training regimen descended from ancient Indian philosophy has, in recent years, really entered the mainstream. Expert practitioners have found that there is a real market in America for fitness yoga instruction. Yoga may have started off as a kind of free donation-only business; these days though, yoga in America is a $6 billion industry.
A yoga business isn’t about some completely unmaterialistic philosophy. Getting ahead in the yoga business requires exactly the same hard-nosed business acumen as any other business.
The first thing you need to do getting into the fitness yoga business would be to gain the right kind of certification – one that will allow you to practice as an instructor. When it comes to teaching standards in yoga, the Yoga Alliance is the body that sets the standards for the country. Make sure that you get certification from some institution that has Yoga Alliance affiliation.
It may not be mandatory, but it simply makes good business sense, and certification like this can inspire confidence in your students. If you wish to run a yoga school not for regular students but for students who aspire to the teachers, you need to apply for registered yoga school certification. These do require a fee; but typically, it tends to be quite affordable.
And then comes the part where you need to think about how to run the actual business of a yoga studio. One of the first things you need to decide on should be what you can expect to earn with such a business.
If your plan is to start your business in an important urban area, you may find that you are pretty constrained in what you can charge in fees. Large cities usually have plenty of yoga opportunities at every price point for those who wish to learn. There are even free or donation-only classes that anyone can choose to attend.
Your business projections needs to include how much you will end up making as a new yoga business. Most the time, depending on where you run your business, you can expect to make no more than $30,000 a year for the first two years. That might be a significant pay cut from whatever it is you do at this time.
One way to improve the earning potential of your foray into yoga could be to ditch the yoga studio idea and opt instead for a a one-on-one personal instructor. Personal yoga instructors tend to make a great deal more than owners of studios. Choose the right kind of yoga (Iyengar and Vinyasa being popular ones) and you should really enjoy improved chances of success.